VIRGIN MOBILE

Agency: Juniper Park/TBWA

Problem: When Virgin Mobile launched its new “Members Get” platform, we decided that a traditional photo shoot would come across as staged and inauthentic.

Solution: Cast a bunch of friends through Facebook, and invite them all to hang out in a large empty room on a cold Monday night. It was photographed by The Cobrasnake to create a genuine atmosphere with our very target demographic interacting with one another in a natural setting. The result was a true glimpse of what life would be like behind the proverbial velvet rope.