V8 V-Fusion / Campbells

Agency: BBDO

Problem: Communicate that V8 V-Fusion has a full serving of vegetables, and a full serving of fruit. Try not to communicate that it tastes funny.

Solution: We created a surreal commercial within a commercial, examining the role of advertising, desire and envy in creating commodity-based identity…in carrots… who want to taste and smell like bananas.