Maserati China - What's Your roar?
Agency: mcgarrybowen NY
Problem: China as you might imagine, is producing young rich people at an unbelievable rate. Maserati is a relatively new brand there, so attracting this new entrepreneurial set is paramount.
A challenging but exciting international assignment that needed to convey all the power and prestige of Maserati, while translating to Mandarin...sort of.
Solution: A film that utilized sound design to parallel the lifestyle of this target with the iconic engine sound of Maserati.