FRito Lay

Agency: Juniper Park/TBWA

Problem: After a 15-year advertising hiatus in the United States, SunChips was re-launched with the intention of positioning itself as a pre-eminent green brand, at a time when consumers’ interest in “green” was only in its early stages.

Solution: The 360 campaign launched with U.S national television, and evolved to include a hugely successful consumer engagement program eerily similar to the Pepsi Refresh Project...before the Pepsi Refresh Project. 

Awards: Communication Arts/The Effies / The Marketing Awards / ADCC's / The Cassies / The Digital Marketing Awards