Visit Great Britain - British Famous
Agency: Ogilvy NY
Problem: A post-Brexit Britain has been struggling to attract a younger tourist set - particularly from the United States. The ones who do make it over usually end up in the same well-trodden places. Our assignment was twofold - make Britain appealing again, and get this audience to consider venturing outside of London.
Solution: We took the old trope that people aren’t really “famous” until they’ve made it in America, and cast a British comedienne to prove that theory correct. Her role was also twofold - her personal pursuit of American fame by doing things she believes Americans love, all while showing off the best parts of Great Britain in the process.