Ad Council: Prediabetes Year 2
Agency: Ogilvy & Mather NY
The brief remained the same from year one - get people to take a quick test to understand their risk. But how do you top the success of the previous year, and not make it feel like a part deux?
We looked to common online behavior where our target spends hundreds of minutes per year watching videos of cute animals doing (insert literally anything here.) So we created some of those videos ourselves - and included the test within.