Ad Council: Prediabetes
Agency: Ogilvy & Mather NY
86 million Americans are affected by prediabetes. And despite this huge number, awareness of this public health crisis is negligible. Our task was to change that but in a very approachable, non-scary kind of way. In order to do that however, we needed people to take a simple test. Not a simple task.
Instead of creating a standard TV spot to raise awareness around the test (although we did some of those too), we built the actual risk test into a direct response TV spot, so every viewer would know if they had prediabetes – in real time.