Ad Council: Prediabetes Year 1

Agency: Ogilvy NY

Problem: 

86 million Americans are affected by prediabetes. And despite this huge number, awareness of this public health crisis was negligible. Our task was to change that but in a very approachable, non-scary kind of way. In order to do that however, we needed people to take a simple test. Not a simple task.

Solution:

Instead of creating a standard TV spot to raise awareness around the test (although we did some of those too), we built the actual risk test into a direct response TV spot, so every viewer would know if they had prediabetes – in real time. The project resulted in a Cannes Lion.

 

Awards:

2016 Cannes Bronze Lion

2016 Cannes Shortlist

2016 WPPed Cream Awards

2017 Effie

2018 Effie

 

Press:

Good Morning America

Dr. Oz

CBS News

The Drum - Ad of the week

Coverage highlights also included Bloomberg News Online, CNBC, CNN Money, Univision, U.S. News and World Report, Telemundo, Yahoo! and local FOX, NBC, ABC, NBC, and Univision affiliates across the country. 

 
 
PreD+Horizontal+OOH_1.25_v3.jpg
Prediabetes+Mag_1.25.png
PreD+BUS.jpg